FRESHbash
A design showcase in Northern California
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1. Challenge
The wedding and event design community was full of talent, but people were working in small, familiar circles. Most industry events felt predictable and transactional, leaving little room for real creative connection and collaboration.
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2. My Role
As co-founder, co-creator, and producer, I shaped the overall vision alongside three other wedding professionals. I worked across creative concepts, content curation, and logistical production to bring together different creative voices and design for an experience that felt intentional, welcoming, and well-paced.
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3. Result
FRESHbash became a design-led gathering that brought the community together in a uniquely artistic and creative way. It encouraged genuine connection, creative exchange, and inspiration, without pressure or hierarchy, and left a lasting impression on everyone who attended.